1: Start with Your Existing Keyword Opportunities
2: Find (and Eliminate) Keyword Cannibalization
3: Steal Position Zero with Featured Snippets
4: Target Low Competition/ High Volume Long Tail Keywords
5: Use Barnacle SEO to “Attach” to Pages Already Ranking High in the SERPs
6: Use Parasite SEO to Rank for Ultra Competitive Keywords
7: Match Your Content Type to SERP Intent
8: (Accurately) Qualify Keywords with Page-Level Link Signals
9: Build Page-Level Authority to Outrank Big Brands
10: Expand Your Organic Footprint and Land Hundreds of First Page Rankings (with a Single Asset)
11: Embrace a Mobile-First Mindset
12: Pay to Play