Posted by geek

There are 2 kinds of #content strategies

June 8, 2022Content

#Content Strategies

? “Publication” → topics of broad interest + promotion to subscribers

? “Library” → focused topics with educational articles + discoverable when readers need them

Posted by geek

What are the 4 layers of content “actionable”?

June 9, 2022Content

? It shows readers how to complete a process step-by-step

? It targets your specific reader

? It provides value & establishes trust

? It addresses the reader’s needs or problems

Posted by geek

June 9, 2022Content, Keyword, Links / Backlins

✏ Choose a big topic

✏ Research keywords & group them by intent

✏ Outline the structure & internal linking strategy

✏ Tailor it to a specific type of customer’s needs