Google

1: Start with Your Existing Keyword Opportunities

2: Find (and Eliminate) Keyword Cannibalization

3: Steal Position Zero with Featured Snippets

4: Target Low Competition/ High Volume Long Tail Keywords

5: Use Barnacle SEO to “Attach” to Pages Already Ranking High in the SERPs

6: Use Parasite SEO to Rank for Ultra Competitive Keywords

7: Match Your Content Type to SERP Intent

8: (Accurately) Qualify Keywords with Page-Level Link Signals

9: Build Page-Level Authority to Outrank Big Brands

10: Expand Your Organic Footprint and Land Hundreds of First Page Rankings (with a Single Asset)

11: Embrace a Mobile-First Mindset

12: Pay to Play