5 trends that can affect local marketing
- Growing Social Media
- Adjusting SEO
- Becoming Transparent
- Implementing Artificial Intelligence
- Capitalizing on Video
1: Start with Your Existing Keyword Opportunities
2: Find (and Eliminate) Keyword Cannibalization
3: Steal Position Zero with Featured Snippets
4: Target Low Competition/ High Volume Long Tail Keywords
5: Use Barnacle SEO to “Attach” to Pages Already Ranking High in the SERPs
6: Use Parasite SEO to Rank for Ultra Competitive Keywords
7: Match Your Content Type to SERP Intent
8: (Accurately) Qualify Keywords with Page-Level Link Signals
9: Build Page-Level Authority to Outrank Big Brands
10: Expand Your Organic Footprint and Land Hundreds of First Page Rankings (with a Single Asset)
11: Embrace a Mobile-First Mindset
12: Pay to Play
Make your content SEO-friendly with following steps:
? Start with keyword research
? Determine search intent
? Optimize meta title & description
? Create a catchy H1
? Make it readable
? Add visuals
? Make your URL readable
? Adjust interlinking