PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.
Remarketing & Retargeting
PPC search campaign strategy
Keyword research and selection
- Ad creative development
Bid management and ROI tracking Landing page optimization and development
Campaign management and analysis
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.
PPC is a type of inbound marketing where advertising is used to promote businesses through advertisement along the organic search results. The ads are based on specific keywords and the advertiser has to pay an amount of money when the ad is clicked and the user visits the website.
In this competitive market, it is very important to gain more visibility online to attract customers. An effective PPC campaign helps to increase the website’s traffic and attract potential customers who are looking for your services by using the key phrases.
It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service.
PPC can benefit it in so many ways.
- Promotion of your new products/services
- Increased Brand Awareness
- Generate quick traffic to your website
- Generate Sales/Leads(for e-commerce sites)
- Target your potential customers across the world
When it comes to PPC advertising, you have several options. Google Adwords is the most popular, but there are several others that you should research. Here’s a quick list:
- Google Adwords
- Bing Ads
- Yahoo: Search Ads
Once we have all the necessary documentation in place, we can begin development and strategic keyword analysis and should have a campaign in place within 2-3 weeks. Keep in mind, our process is completely transparent and you will have access to all reporting and keyword views.
There is no simple or standard approach to improve any PPC campaign, as all campaigns perform differently. However, start by asking yourself these questions:
- Am I targeting the right keywords?
- Am I targeting the right location?
- Do I have attractive ad copy?
- Do I have a well designed Landing Page?