Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
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Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
Only if you want to waste your money and get in the SPAM business. Most email service providers don’t allow you to use purchased lists. You need to grow your email organically. A small list of real prospects has more value than a large list of strangers.
We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.
Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.