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Keyword Density Still Matters
No matter what people say, keyword density still matters. But not as much as it used to be. You should include the main keyword and other key phrases in a natural manner in your content.
Use Keyword in h1 Tag
After a Title tag, h1 tag plays an important role in sending relevancy signals to search engines. According to a study, using a keyword in h1 tag offers some SEO benefit. So never forget to use a keyword in h1 tag.