No matter what people say, keyword density still matters. But not as much as it used to be. You should include the main keyword and other key phrases in a natural manner in your content.
After a Title tag, h1 tag plays an important role in sending relevancy signals to search engines. According to a study, using a keyword in h1 tag offers some SEO benefit. So never forget to use a keyword in h1 tag.
Make sure you use important keywords in Meta descriptions. Doing so will help Google know what the pages are about. Also, you should not forget to add a call-to-action (CTA) to the Meta descriptions of your website.
