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Here are 4 things to do before building links using testimonials & reviews:

A. Make a List of Relevant Sites
B. Check for Opportunities
C. Write or Create a Unique Review
D. Reach Out

Here are the 14 most important link building strategies:

• Guest Posting
• Replicating Competitor’s Backlinks
• Resources and Links List Pages
• Business Directories and Local Citations
• Broken Backlinks
• Adding URL to a post
• Social Media
• Unlinked Mentions
• Public Release and Content Submission
• Interview / Product Reviews / Testimonials
• Forum and Blog Comments
• Mentions or Reviews by Opinion Leaders / Bloggers
• Skyscraper Technique
• Reciprocal Links