How can you pivot your content strategy to deal with the global crisis?
?️ Make room to go off script
? Address the elephant in the room
? Be a resource & show how you can help
⏸️ Pause experimentation
? Think mobile
?️ Make room to go off script
? Address the elephant in the room
? Be a resource & show how you can help
⏸️ Pause experimentation
? Think mobile
? It shows readers how to complete a process step-by-step
? It targets your specific reader
? It provides value & establishes trust
? It addresses the reader’s needs or problems