What should SEOs put inside the brief for copywriters?
✔Keywords, topics, heading structure.
✔5W’s – who, what, when, where, and why?
✔What are you looking to achieve?
✔Who is going to read it?
✔What reaction do you want to elicit?
✔Keywords, topics, heading structure.
✔5W’s – who, what, when, where, and why?
✔What are you looking to achieve?
✔Who is going to read it?
✔What reaction do you want to elicit?
? Include your keyword
? Be descriptive and meaningful
? Easy to read
? Use relevant categories/subfolders
? Contain around 3 to 5 words if possible