PPC Management

1. Less Control: Automation, AI & Machine Learning

2. Blurred Lines: PPC & the Bigger Marketing Picture

3. More & Better Audience Targeting

4. Privacy, Tracking, First-Party Data & You

5. PPC Strategy Becomes More Valuable

6. Going Beyond Google & Facebook: Alternative Platforms to Watch

7. A Focus on Brand Affinity, Awareness & Safety

8. More SERP Competition + Search Stagnation = Rising CPCs

9. CRO Is a Must Do

10. The Year of the Technical PPC Marketer!

1. Account & Campaign Settings

2. Automated Bid Management

3. Data Integrations

4. Audience Data

5. Generic Keyword Efficiency

6. Effective Account Structure

7. Attribution