Copy blogger says, 8 out of 10 people read headlines and only 2 read the rest copy. Needless to say, headlines play a vital role in the success of your content. Craft irresistible headlines that readers can’t ignore.
Google’s main objective is to provide search results that meet the searchers’ queries. The Page Layout Aberration penalizes websites that don’t have much content above the fold.
You should write in simple, plain English. Why? Increasing readability of your content widens the reach. More people will be able to connect with your content.
