After a Title tag, h1 tag plays an important role in sending relevancy signals to search engines. According to a study, using a keyword in h1 tag offers some SEO benefit. So never forget to use a keyword in h1 tag.
Make sure you use important keywords in Meta descriptions. Doing so will help Google know what the pages are about. Also, you should not forget to add a call-to-action (CTA) to the Meta descriptions of your website.
According to Moz data, web pages having Title Tags starting with keywords perform better than those with keywords at the end of Title Tags. My friend, make sure that you front-load Title tags with important keywords.
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