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Keyword Density Still Matters
Keyword Density:
No matter what people say, keyword density still matters. But not as much as it used to be. You should include the main keyword and other key phrases in a natural manner in your content.
Use Keyword in h1 Tag
Keyword in h1 Tag:
After a Title tag, h1 tag plays an important role in sending relevancy signals to search engines. According to a study, using a keyword in h1 tag offers some SEO benefit. So never forget to use a keyword in h1 tag.