Tag: Content Marketing

? Create educational content that answers questions

? Capture prospect’s email address

? Use engaging media to stand out

? Reviews, testimonials & customer stories

? Use Strong CTAs

? Be On-Hand To Help Out

? Match the #UserIntent

? Offer Actionable Advice

? Rely on Data

? Use Real-world Examples

? Share Resources & Tools

? Write as you Speak

? Add Visuals

They consist of 3 parts:

1. Hub page: A high-level guide about a broad topic.

2. Subpages: In-depth guides about parts of the main topic.

3. Hyperlinks: These connect the hub page and subpages.