What are the 4 layers of content “actionable”?
? It shows readers how to complete a process step-by-step
? It targets your specific reader
? It provides value & establishes trust
? It addresses the reader’s needs or problems
? It shows readers how to complete a process step-by-step
? It targets your specific reader
? It provides value & establishes trust
? It addresses the reader’s needs or problems
? Easy to find
✍? Well-written
? Clear and easy to understand
? Contains actionable information
? Worthy of sharing