What are the 4 layers of content “actionable”?
💡 It shows readers how to complete a process step-by-step
💡 It targets your specific reader
💡 It provides value & establishes trust
💡 It addresses the reader’s needs or problems
💡 It shows readers how to complete a process step-by-step
💡 It targets your specific reader
💡 It provides value & establishes trust
💡 It addresses the reader’s needs or problems
🔎 Easy to find
✍🏽 Well-written
😀 Clear and easy to understand
💡 Contains actionable information
💌 Worthy of sharing