Proper Keyword Research will help you to:
?Understand & reach your audience
?Find relevant topics
?Get qualified leads
?Increase sales
?Improve ad campaigns
?Build brand awareness
?Understand & reach your audience
?Find relevant topics
?Get qualified leads
?Increase sales
?Improve ad campaigns
?Build brand awareness
Having
the main keyword in the first 100 words is a
strong relevancy signal. So you should try to make sure that you use the
main keyword in the first paragraph.
According to Search Engine Journal, excessively long URLs may affect search engine visibility. URL path also matters–a page close to a home page may get some boost in search engine ranking. So make sure your website has SEO-friendly URL structures.