Never Have Ads Above The Fold
Never Have Ads Above The Fold:
Having ads above the fold can get your website penalized under Page Layout Algorithm. So you should avoid it.
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Why You Should Avoid Temporary Link Scheme?
Avoid Temporary Link Scheme:
Adopting a temporary link building scheme will do more harm than any good to your website, so you should avoid it. Here are Google’s Guidelines for Link Schemes.