Mobile searches are more than desktop searches, meaning people are using their mobile phones to access the web. And nobody likes to scroll down long articles on a mobile phone. By using bullets and numbers, you break up your content for readers, making it more user-friendly.
Copy blogger says, 8 out of 10 people read headlines and only 2 read the rest copy. Needless to say, headlines play a vital role in the success of your content. Craft irresistible headlines that readers can’t ignore.
Google’s main objective is to provide search results that meet the searchers’ queries. The Page Layout Aberration penalizes websites that don’t have much content above the fold.
