1. Use absolute URLs
2. Use lowercase URLs
3. Use the correct domain version (HTTPS vs. HTTP)
4. Use self-referential canonical tags
5. Use one canonical tag per page
1) Exit-intent Pop-ups
2) Click-activated Pop-ups
3) Opt-in Bars
4) Interactive Pop-ups
?Investigate changes to your site traffic
?Sync your editorial calendar
?Find topic clusters
?Publish content ideas on an upward trend
?Do the same for video, too
?Use related queries for keyword ideas
?Look for (and avoid) downward trends
?Find the most popular synonym for a keyword
?Sync your keyword research data with Google Trends
?Find social media hashtags
?Plan seasonal advertising budgets
?Spot location-specific patterns
?Recognize (then predict) dips and rises
?Plan around seasonal patterns
?Limit your time data to see clear-cut data
?Use real-time data
?Track your brand awareness
?Go backwards and look for unpopular content
?Don’t let Google Trends dictate
