4 stages of customer acquisition: ;💡 Awareness: customer becomes interested in you
🤔 Consideration: customer researches with the intent to buy
🛒 Conversion: customer makes a purchase
❤️ Retention: customer buys again
4 reason you should do internal linking strategy: 1️⃣ Identify your site’s hub pages
2️⃣ Create topic clusters using internal links
3️⃣ Choose the right anchor text
4️⃣ Identify your site’s authority pages
⚠ Search engine visibility set to “Discourage” in WordPress
⚠ Noindex meta tag
⚠ Host or site migration
⚠ WWW or Non-WWW Redirects
⚠ Deep Content
