Google AdWords Tips:
Tip 1. Optimize for negative keywords
Tip 2. Remove any duplicate keywords
Tip 3. Bid on competitors’ names
Tip 4. Monitor the quality scores of keywords
Tip 5. Watch the size of your ad groups
Tip 6. Monitor what people type when they convert
Tip 7. Remove any ads that do not perform as expected
Tip 8. Use AdWords to build up where organic lacks
Tip 9. Make sure your landing page aligns well with your ad
Tip 10. Consider the right keyword match types for your campaign
Tip 11. Make adjustments to keyword match as the data comes in
Tip 12. Use all your available space for text
Tip 13. Use all of your possible ad extensions
Tip 14. Use location criteria for higher precision
Tip 15. If you have an ecommerce store, use a shopping campaign
Tip 16. Use your AdWords campaign to test keywords from your organic efforts.
Tip 17. Track more than one goal for a better idea of how the campaigns perform
Tip 18. Track your spend for keywords
Tip 19. Take advantage of the remarketing lists for search ads.
Tip 20. Prioritize your budget for the top performing campaigns
Tip 21. Use ad groups to test at least two variations
Tip 22. Adjust your ad schedule to improve targeting
Tip 23. Analyze data to look for patterns in users locations
Tip 24. Look at your data to see if a mobile-only campaign would be helpful
Tip 25. Remember that mobile searchers use different keywords
Tip 26. Make sure all landing pages mobile optimized